4 Qualities of a Great East Austin Realtor

4 Qualities of a Great East Austin Realtor

  • Lawrence Pritchett
  • 06/8/23

The decision to put your home on the market isn’t one to be taken lightly. And if you are a buyer looking for your dream home, you’ll discover that having a professional navigate you through the entire process is also beneficial. No matter if you’re buying or selling, it’s worth considering finding a realtor that will work on your side. But with so many realtors out there, it might seem overwhelming to find one that is the perfect fit for you. Knowing what qualities to look for when looking for a real estate professional will certainly help lead you to the one that will help with your sale or purchase.

A great East Austin realtor will be communicative and transparent

You will notice that the realtors that stay in the business will be great listeners and communicators. They’ll know the right questions to ask and when to ask them. After all, no one is a mind reader. Knowing your needs and wants should be one of the first items on a realtor’s agenda.

A true professional will also be transparent about their motives, about the properties you’re viewing, and about the entirety of the process. This goes a long way in building the level of trust you’ll need before making a large investment in a home.

A true real estate professional is a marketing master

In today’s world, marketing a home for sale is more than just MLS listings and print advertisements. A professional realtor in the 2020s needs to have a strong online presence with a website, know the various forms of social media platforms, and have the drive to keep up with the changing landscape of the marketing world. This takes time and experience. But a realtor that is well-versed in marketing will make your home selling and buying experience yield greater results.

How a person consumes media and advertisements greatly depends on their age. With Facebook and Twitter being older platforms, they are great tools for reaching Baby Boomers and Gen X. But younger buyers are now investing in real estate, and with their additions to the marketplace brings the need for a realtor to be familiar and use TikTok, Instagram, and Reels. Forbes reports that social media usage has changed how the industry works, so be sure your realtor is familiar with every facet.

Look for a realtor that not only knows the homes but also the neighborhoods

The realtor you are considering will surely know the available inventory in East Austin real estate. After all, a busy realtor will probably have seen the insides of some of them multiple times and read the specs on the MLS for the bulk of the homes available. Knowing what you are looking for will help your realtor narrow down the many homes on the market to a list of what you should view. But you’ll want your realtor to know more than just the details of the structures you’re considering to make your home. The layout of the neighborhood, as well as any surrounding amenities, caveats, and more, will be important to your final buying decision. And any realtor worth their salt will know the area like the back of their hand.

A true real estate professional will be able to take your list of wants and needs in an area and guide your home searches to locations that fit your criteria. Are parks important? Walkability? What about limiting your commute time, being closer to the school of your choice, or the accessibility of local shopping and restaurants? Your realtor will know what’s important to you and your family, helping you begin your search with ease.

A realtor with professional contacts will go a long way in making your transaction easier

A realtor will wear many hats. Along with being able to market a property successfully, they must be familiar with the ever-changing real estate laws in the state, keep up with housing market trends, and know the ins and outs of any prospective neighborhood. But even more than that, a truly great realtor will have a network of other professionals on standby to help you with other facets of buying and/or selling property.

Need a home inspection? A great realtor will have a trusted professional to refer you to. Will you need the new home to be financed? Ask your realtor who offers the best financing options based on your individual circumstances. Trouble selecting a closing attorney’s office? No matter. If you’ve chosen a true professional, they can refer you to one in their trusted network.

It takes years of experience and dedication for a realtor to become great at the job. You’ll be able to see what sets a professional like Austin Locals Group apart from others for many reasons, especially his vast network you’ll likely want to take advantage of.

Consider a real estate professional when buying or selling a home in Austin

Sure, you could buy or sell a home on your own. After all, people do it every day. But before you decide to navigate the real estate process alone, you might want to consider a few things.

A realtor will know the market, making it much easier to find your new home and/or a buyer for your existing one. A skilled realtor will also be there to guide you every step of the way, greatly easing the burden of the transaction. From the moment you decide to list until the ink is dry on the closing documents, a great East Austin realtor will be there to lead you.

But an easier buying or selling experience isn’t the only reason you should consider a professional like Austin Locals Group for your transaction. Using the skills of a great realtor in Austin will typically mean more money in your pocket. According to a 2021 study released by the National Association of Realtors, homes sold under the listing of an agent closed for much higher amounts than those for sale by the owner. What you have taken off the top with commissions will be more than made up for when the sale is finalized.

Work with an expert

If you’re ready to take the next step in your East Austin real estate journey, reach out to Austin Locals Group today.



Lawrence Pritchett

Lawrence Pritchett

Broker, Managing Partner & REALTOR®

Real Estate Agent Serving Austin

Since launching his real-estate career in 2015, Lawrence Pritchett has cemented himself as a top-producing broker in the Austin market with a reputation of treating his clients with top-notch service and a calming and professional demeanor. His unwavering dedication to his clients, coupled with his commitment to excellence, results in Lawrence being a mainstay in the top 1% of all realtors producing in Texas. His achievements in sales speaks volumes about his work ethic and dedication to his craft. 

In addition to being a top-producing broker, Lawrence’s dedication to excellence in the industry is evident in his activity outside of helping clients buy, sell, and invest in central Texas. Lawrence is a member of The Core Training - a coaching group of roughly 200 top-producing real estate agents in the country with a mission of coaching it’s members into operating full-service, detailed, and industry leading businesses. He and his wife, Sarah, along with their business partners at MPS Design + Build remodel homes in their own portfolio and have opened up business to taking outside clients looking to renovate their own homes. Along with the MPS team, they also own and operate a short-term rental (Airbnb) management company (Mainstay Property Management) supporting short-term rental owners in Austin manage their bookings. Not to mention, Sarah is the owner of New Edge Staging - a successful real estate staging company. Having stake in multiple entities gives Lawrence the expert edge into understanding the full ins and outs needed to property guide his clients comprehensively through their real estate endeavors. 

A primary mission of Lawrence’s in his career is to help the “average” homebuyers realize wealth and create a legacy for their families through becoming investors. Lawrence recognized early in his career that a majority buyers he encountered were unaware of their ability to leverage their real estate purchases to help build wealth and a legacy for their families. Real estate investment is one of the cornerstones of the most financially astute individuals. To bring this practice into fruition, Lawrence holds free classes and seminars with industry partners to share tips and tricks on how to strategize their home buying journey to eventually carve a path to supplementing their day-to-day income creatively through real estate. Needless to say, it’s not uncommon for Lawrence to “talk himself out of business” by encouraging his clients to hold their property instead of listing with him when they express an interest in investing in real estate. 

In 2023, Lawrence took on an exciting new role as the Managing Broker and Owner of MODUS Real Estate with his partners Madison Morris and Phillip Chang. This career move was an opportunity of a lifetime for Lawrence as he joined forces with the ownership group at MODUS Real Estate headquarters in Denver, CO - a top producing brokerage in their market with an impressive foothold in commercial and residential development. Having the opportunity to become the first expansion of the MODUS brand into a new market, Lawrence welcomed the challenge with open arms in effort to become the most equipped resource for his clients, agents, team members. During this time, the trio also joined forces to create the Austin Locals Group, a production team under the MODUS umbrella, which includes their incredible team members: Brooks Wilmoth, Sydney Buring, Aymen Al Alobaidi, and Randy Bolente.

Outside of work, Lawrence enjoys spending time with Sarah, and their two amazing children Penelope and Pierce. The Pritchett family loves going is an avid sports fan and enjoys traveling and live music. Lawrence is always on the hunt for his next favorite taco joint in town, making the most of the many wonderful parks that Austin has to offer in his free time.

Community Involvement

Leadership Austin

Creative Action

Austin Infill Coalition

Urban Roots

Habitat for Humanity


 

 

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